I live in Las Vegas. Among the reasons that I live in Vegas is that years ago I moved here because of all the conventions coming to Las Vegas. I speak for a lot of business-type conventions. I thought if I live in Las Vegas, then I can market to all of the conventions coming here, so that way, I do not need to fly as much. Something I did very successfully when I initially relocated here.
I still speak at Las Vegas conventions, however I still fly around and speak at other areas, too. My reputation began to pick up because this marketing consulting guy. I started doing little marketing consulting jobs here and there, and I got referred one time to this attorney. This person left a firm and went on to start his own shop.
Remember, I got referred to him. He called me. I didn't call him up and solicit him. He calls me; I go down to talk with him, and he shows me the fancy paint outside with his name spray painted on the concrete for the parking spot. Then, he shows me the building. It was a prominent building. It was a 2-story building. He rented the whole thing out.
He walks me in, and then he had a grand reception. I am talking about, nice rug lying on the ground. It has to happen to be pretty expensive. He then shows me the receptionist, a particularly nicely dressed receptionist sitting there. No phones were ringing, but she was a slave to. He started showing me work walking me around, the computers and takes me and shows me all of the empty offices, nobody in there. He takes me to his office. He shows me the mahogany wood behind his desk along with a nice desk, probably a $2000 desk or at best a $1000 desk. He's a gold-plated business card holder looking at it.
I'm said, "Wow, that's a magnificent card holder." We sit down, and that he says, "So what is your opinion?" I said, "I'm likely to inquire one question and how you answer I'll let you know whether you'll be bankrupt in 12 to 1 . 5 years." He said, "What?" I said, "Well, you heard me." People say "what" once they do not want to swallow the pill.
I said, "Well, you heard me." I said, "I'm going to ask you one question and just how you answer I'll tell you whether you will be out of business in 12 to 18 months." I said, "You know you've got a fabulous place here, man." "That parking spot out there together with your name, man, you used great paint. I mean, the white turns up a lot better than the yellow. You have a delightful rug in there when you walk in. That is beautiful, man. Holy mackerel, I wish I could afford an area rug like that."
"You got the receptionist. I'm figuring, man, she's probably a minimum of 40 grand a year. You are paying here. No phones are ringing, but she's sitting there just in case one does ring, and she or he will answer it. You have a fabulous 2-story building, and I'm thinking you probably pay about 20 grand per month to have this excellent show." "You know, it looks good. You have a vast Hollywood set. You got each one of these amazing mahogany wood. You got this magnificent desk. You even had a more costly business card holder i quickly have for anything. I mean, it is expensive. Holy mackerel. This really is great." I said, "But here's my question. How's it going going to get individuals to walk in that door and provide you with money for your services?" There was a long pause much like right now.
He said, "What?" I said, "Again, you heard me. How's it going going to get individuals to walk directly into that door and provide you with money for the services? It seems I'd have determined that out first before I went and spent all this money on all this overhead to look great as you have not determined it is important." "What may be the fastest method to the money? How can you make money doing your services? Everything I see here is a liability. You haven't one plan, not just one step in place."
He goes, "Oh yeah, yeah, I actually do. I'm running ads in the yellow pages." I said, "So let me get this straight." I acquired a company card off his desk, and that i said, "You're likely to take this business card. You are going to blow it up big into a full-page ad and place it right into a phonebook in which you got 50,000 other lawyers and hope through the grace of God somebody finds you. Is that your marketing plan? Well, I understand where you are going to be in 12 to 18 months if that is your only marketing strategy."
He'd no clue. He'd no clue like most people because they do not understand the need for marketing. See, when I go into some niche or some business, I always figure out the marketing first. How can i get customers? How am I going to get prospects? How am I going to get clients? How can I get people to produce money? Let me obtain a couple of money in cash. Then, if I want to go get a building, I'll obtain a building. So what about everything other things if you don't understand what may be the fastest method to the cash.
When you visit my house for a visit, you will notice that sign. It is the same sign that hundreds of other consulting clients have seen when they walk in your office. The one thing about this is that I constantly have to bring them back to that 8 ball because that's the only thing that means something in the game of pool and also the game of business, knocking in the 8 ball, getting to the cash. Nothing else matters.
I still speak at Las Vegas conventions, however I still fly around and speak at other areas, too. My reputation began to pick up because this marketing consulting guy. I started doing little marketing consulting jobs here and there, and I got referred one time to this attorney. This person left a firm and went on to start his own shop.
Remember, I got referred to him. He called me. I didn't call him up and solicit him. He calls me; I go down to talk with him, and he shows me the fancy paint outside with his name spray painted on the concrete for the parking spot. Then, he shows me the building. It was a prominent building. It was a 2-story building. He rented the whole thing out.
He walks me in, and then he had a grand reception. I am talking about, nice rug lying on the ground. It has to happen to be pretty expensive. He then shows me the receptionist, a particularly nicely dressed receptionist sitting there. No phones were ringing, but she was a slave to. He started showing me work walking me around, the computers and takes me and shows me all of the empty offices, nobody in there. He takes me to his office. He shows me the mahogany wood behind his desk along with a nice desk, probably a $2000 desk or at best a $1000 desk. He's a gold-plated business card holder looking at it.
I'm said, "Wow, that's a magnificent card holder." We sit down, and that he says, "So what is your opinion?" I said, "I'm likely to inquire one question and how you answer I'll let you know whether you'll be bankrupt in 12 to 1 . 5 years." He said, "What?" I said, "Well, you heard me." People say "what" once they do not want to swallow the pill.
I said, "Well, you heard me." I said, "I'm going to ask you one question and just how you answer I'll tell you whether you will be out of business in 12 to 18 months." I said, "You know you've got a fabulous place here, man." "That parking spot out there together with your name, man, you used great paint. I mean, the white turns up a lot better than the yellow. You have a delightful rug in there when you walk in. That is beautiful, man. Holy mackerel, I wish I could afford an area rug like that."
"You got the receptionist. I'm figuring, man, she's probably a minimum of 40 grand a year. You are paying here. No phones are ringing, but she's sitting there just in case one does ring, and she or he will answer it. You have a fabulous 2-story building, and I'm thinking you probably pay about 20 grand per month to have this excellent show." "You know, it looks good. You have a vast Hollywood set. You got each one of these amazing mahogany wood. You got this magnificent desk. You even had a more costly business card holder i quickly have for anything. I mean, it is expensive. Holy mackerel. This really is great." I said, "But here's my question. How's it going going to get individuals to walk in that door and provide you with money for your services?" There was a long pause much like right now.
He said, "What?" I said, "Again, you heard me. How's it going going to get individuals to walk directly into that door and provide you with money for the services? It seems I'd have determined that out first before I went and spent all this money on all this overhead to look great as you have not determined it is important." "What may be the fastest method to the money? How can you make money doing your services? Everything I see here is a liability. You haven't one plan, not just one step in place."
He goes, "Oh yeah, yeah, I actually do. I'm running ads in the yellow pages." I said, "So let me get this straight." I acquired a company card off his desk, and that i said, "You're likely to take this business card. You are going to blow it up big into a full-page ad and place it right into a phonebook in which you got 50,000 other lawyers and hope through the grace of God somebody finds you. Is that your marketing plan? Well, I understand where you are going to be in 12 to 18 months if that is your only marketing strategy."
He'd no clue. He'd no clue like most people because they do not understand the need for marketing. See, when I go into some niche or some business, I always figure out the marketing first. How can i get customers? How am I going to get prospects? How am I going to get clients? How can I get people to produce money? Let me obtain a couple of money in cash. Then, if I want to go get a building, I'll obtain a building. So what about everything other things if you don't understand what may be the fastest method to the cash.
When you visit my house for a visit, you will notice that sign. It is the same sign that hundreds of other consulting clients have seen when they walk in your office. The one thing about this is that I constantly have to bring them back to that 8 ball because that's the only thing that means something in the game of pool and also the game of business, knocking in the 8 ball, getting to the cash. Nothing else matters.
About the Author:
James Malinchak, Featured on ABC's Hit Tv Show Secret Millionaire, is regarded as by many people professionals as the World's #1 Big Money Speaker Coach and Trainer. For Free Video Trainings concerning how to receive money to speak and how to turn into a motivational speaker, try image source and learn more.
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